Ensequence Interactive TV Management Team

Peter Low, President and Chief Executive Officer

Peter Low, Ensequence's president and chief executive officer, has an extensive background in television spanning more than 25 years with expertise in programming and distribution. Before joining Ensequence, Low was executive vice president of cable distribution and marketing for MTV Networks and BET Networks, where he led cable distribution efforts for all 26 of the MTV and BET branded channels. In addition, Low was responsible for negotiating all large distribution agreements and developed the strategy that resulted in the most extensive digital channel launch in the industry. Prior to his position with MTV and BET, Low served as vice president of programming for CableVision.

 

Aslam Khader, Chief Technology and Product Officer

Aslam Khader's international business experience spans the globe, having lived and worked in India, Japan and the United States throughout his career. He has held senior positions in engineering, marketing and business management at Intertrust Technologies, IBM and Sequent Computer Systems.

Fluent in English, Hindi, Bengali and Japanese, Khader has been invited to speak at numerous industry events and has been published in a number of magazines. He holds a bachelor's in electronics and electrical engineering with honors from the Indian Institute of Technology. He lives with his wife and their two children, along with numerous pets.

 

Wayne Graham, Chief Financial Officer

Wayne Graham is responsible for all financial reporting, treasury, risk management, legal and IT requirements for Ensequence. He has more than 20 years of experience in the public and private sectors and most recently served as chief financial officer of Local Insight Media, the fifth largest yellow page publisher in the United States.

Graham has co-founded two companies; ACS Media, a private print and electronic yellow page provider which consummated a successful IPO in 2003 and Alaska Communications Systems (NASDAQ:ALSK), where he served as chief financial officer. He has also held senior positions with KPMG LLC and Pacific Telecom, Inc. He lives with his wife and two children in West Linn, Oregon and enjoys skiing, hiking and watching his kids grow up.

 

Andy Addis, Senior Vice President, Marketing and Business Development

Andy Addis is Senior Vice President of Marketing & Business Development for Ensequence. Given his deep roots in cable, Addis also has key account sales responsibility. Addis has 25 years of marketing and product management experience, much of it focused on the launch of innovative products. Prior to joining Ensequence, Addis held marketing and business development roles at Comcast, Kraft Foods, AT&T and Hillcrest Labs. During his eight years as SVP of Marketing & New Products at Comcast, Addis led the definition and launch of Digital Cable, VOD, DVR and HDTV. Addis also played a lead role in a number of cross-MSO initiatives including co-chairing the "MSO Marketing Council," comprised of the CMOs of the major operators.

Addis has been recognized numerous times in his career for leadership and innovation. In 2005, Addis was listed – along with several industry colleagues – at #5 on CableFax's "Top 100" in recognition of their cross-industry marketing work. He received the CTAM "TAMI" award in 2003, and was recognized as one of Advertising Age's "Top 100 Marketers" in the 90s for his work in revitalizing – via advertising – a mature brand at Kraft Foods.

 

Mike Kelley, Vice President, Business Development

Mike Kelley provides leading-edge interactive television programming, media sponsorships and advertising to networks, sports leagues, content owners and corporate advertisers. Throughout his career, Kelley has focused on digital media strategy and sales, sponsorship planning and promotional execution. He has held senior positions with Yahoo!, Mastercard, Bonham Group, Striker Marketing Group and Relay Sponsorship and Event Marketing. Kelley has worked closely with brands like Chase, NASCAR, Sony, Motorola, McDonald's, AOL, Coke, General Motors, Kraft and many more.

Kelley has a passion for digital media and entertainment- especially as it provides insight into societal trends and consumer purchase behaviors. He lives in Katonah, New York with his wife, three kids and their Labrador retriever, Bailey. They love all things soccer related, including trips to the World Cup and Euro Cup every two years.

 

Jeff Siegel, Vice President, Sales

Jeff Siegel serves as Ensequence VP of sales, helping Ensequence customers harness the power of interactive television and bring iTV to mainstream consumers. Prior to Ensequence, Siegel was an executive at ESPN, where he worked for 13 years.

As SVP of specialized sales and marketing at ESPN, Siegel created and managed an award- winning sales and marketing team that significantly grew the company’s advanced advertising revenue. Siegel also created industry-leading advanced media products and advertiser opportunities including mosaics, VOD, Internet sponsorship (display and video) television portals and addressable advertising. Prior to this position, Siegel was SVP of affiliate marketing, advertising sales and new business for ESPN. Siegel lives in Connecticut with his wife and their three children. In his spare time, Jeff fly fishes, plays the drums and paints.