Advertising

Watch Your Viewers Raise Their Hands

Recapture your audience's attention with immersive advertising, and let them take immediate action at the point of engagement. Interactive TV ads are more effective than traditional TV advertising because the impact on the viewer is immediate and measurable. Interactive TV ads consistently deliver 2-8% opt-in rates and 2-3% conversion rates.

The value of enabling consumers to "raise their hand" and respond to a thirty-second ad significantly improves the value proposition of TV advertising. Interactive advertising enables cable ad sellers—both programmers and service providers—to source new marketing dollars and command a meaningful price premium while delivering advertising that viewers have come to expect. 

Don't send consumers to the web to take next steps. Enable them to take immediate action when they see an ad, including:

• Request more information.
• Request a coupon.
• Request a sample.
• Request local retail locations.

iTV Advertising is the best of all worlds. It turns passive linear branding into actionable and measurable direct marketing.