Ensequence Launches iTV Manager

New Interactive TV Management System Helps Customers Create and Deploy Interactivity to Increase Ratings and Advertising Effectiveness

iTV Manager Will Be Demonstrated this week at NCTA booth #3111

NEW YORK, NY – April 1, 2009 – Ensequence, the interactive television company, today announced the availability of iTV Manager®, the industry’s first “cradle-to-grave” lifecycle management system for the creation and deployment of large volumes of interactive TV experiences. It offers programmers, advertisers and distributors a comprehensive solution that enables interactive experiences across the broadest distribution platform – cable, satellite, telco, and all EBIF user agents.

As it stands today, implementing interactive TV experiences is very complex. iTV Manager mitigates the complexity by enabling users to efficiently embed interactivity in a high volume of TV shows and advertisements. The system provides a simple interface for template creation and re-versioning, testing, scheduling, play-out, live application updating and automated response management.

“This enables users to leverage interactivity in a very dynamic way to drive programming ratings and advertising effectiveness across dozens of cable networks, hundreds of TV shows, and thousands of TV ads,” said Peter Low, president and COO of Ensequence. “iTV Manager takes a massively complicated process and makes it simple for anyone to create and deploy highly engaging interactive experiences, collect and analyze usage data to evaluate effectiveness, and easily repeat the process across any platform. Now programmers, distributors and advertisers can more easily maximize the business impact of their interactive experiences.”

Having created and deployed hundreds of interactive TV experiences over the past decade, Ensequence has intimate knowledge of what’s required to bring interactive experiences to market and the needs and interests of every stakeholder in the process (e.g. advertisers, creative agencies, media agencies, programming networks, distributors, etc.). iTV Manager uniquely addresses the requirements of the complex multi-enterprise workflow and allows key stakeholders precise access to the part of the process relevant to their expertise, with simple, easy to use tools. This cohesive workflow approach allows for the efficient creation of large volumes of high quality iTV experiences, enabling programmers, advertisers and distributors to use interactive television to drive their businesses in a very meaningful way.

About Ensequence
Ensequence, the interactive television company, provides solutions that enable programmers, advertisers and distributors to create and deploy interactive TV experiences that increase programming ratings, advertising response and audience reach. The company mitigates the technical complexities of interactive TV implementation and enables its customers to quickly and affordably deliver a high volume of robust interactive TV experiences across cable, satellite and IPTV. Ensequence clients include: MTV Networks, NBC Universal, ESPN, The Walt Disney Company, Major League Baseball Advanced Media, QVC UK, HSN, Nike, Ford Motor Company, Hewlett-Packard, Comcast Corporation, DIRECTV, Time Warner, DISH Network, Verizon Communications and British Sky Broadcasting. To learn more, visit www.ensequence.com.