Ensequence Strengthens Sales Team with Veterans from ESPN and NBC Universal
Jeff Siegel and Manon Bone Named Vice President of Sales & Bring More than 40 Years of Industry Experience and Advanced Media Knowledge to Leading Interactive Television Company
New York – July 15, 2009 – Ensequence, the interactive television company, today announced the addition of two industry veterans to its executive sales team. Jeff Siegel, an ESPN employee for 13 years, and Manon Bone, previously of NBC Universal and Microsoft’s MSN, will both join Ensequence as vice president of sales. Siegel and Bone bring a combined total of more than 40 years of experience in sales, marketing and development of advanced media platforms to Ensequence. They will be based in the New York office and are each responsible for business development and maintenance of the company’s current portfolio of clients.
“There’s no denying the tremendous success Jeff and Manon have helped garner in their previous positions, especially in the area of interactive multimedia platforms,” said Peter Low, President and COO of Ensequence. “As the market for interactive television continues to grow, we will use their experience in the development and implementation of iTV experiences to strengthen our relationships with programmers, distributors and advertisers.”
As SVP of specialized sales and marketing at ESPN, Siegel created and managed an award- winning sales and marketing team that significantly grew the company’s advanced advertising revenue. Siegel also created industry-leading advanced media products and advertiser opportunities including mosaics, VOD, Internet sponsorship (display and video) television portals and addressable advertising. Prior to this position, Siegel was SVP of affiliate marketing, advertising sales and new business for ESPN.
“TV is no longer a one-dimensional platform,” Siegel said. “Now is the time to harness the dynamic and engaging platform that iTV offers and bring it to mainstream consumers. I’ve been very involved in interactive television and I’ve seen that Ensequence is at the forefront of this movement. I’m excited to join the team that will help iTV reach critical mass.”
Bone joins Ensequence from NBCU, where she spent the past three years building cross-platform campaigns with major marketers across all categories. She incorporated digital, online video, full episode streaming, mobile, games, widgets and interactive television with broadcast, broadband and cable entities (such as NBC, Hulu, Bravo and USA) into cross-platform programs. Prior to NBCU, Bone spent eight years at MSN. While at MSN, she was a team leader managing a group focused on consumer packaged goods and pharmaceuticals and also held the position of Director, Entertainment. At NBCU, Bone led the sponsorship of the first interactive television experience in the U.S., which incorporated multiple cable operators (Comcast, Time Warner, Charter and Cox) on the “Project Runway” television series.
“Ensequence is well known for leading the iTV industry by creating the most advanced interactive experiences in the market, and deploying those experiences across multiple platforms,” Bone said. “The possibilities for interactive television have never been greater and I’m thrilled to join a team that shares the same passion for expanding interactivity to meet the needs of the entire television ecosystem.”
Ensequence provides solutions that enable programmers, advertisers and distributors to make TV even more powerful by creating and deploying the most dynamic iTV experiences in the industry. The company specializes in mitigating the technical complexities of interactive television, allowing customers to quickly and affordably deliver a high volume of compelling iTV experiences to the broadest possible audience on every distribution platform – including cable, satellite, and IPTV.
New York – July 15, 2009 – Ensequence, the interactive television company, today announced the addition of two industry veterans to its executive sales team. Jeff Siegel, an ESPN employee for 13 years, and Manon Bone, previously of NBC Universal and Microsoft’s MSN, will both join Ensequence as vice president of sales. Siegel and Bone bring a combined total of more than 40 years of experience in sales, marketing and development of advanced media platforms to Ensequence. They will be based in the New York office and are each responsible for business development and maintenance of the company’s current portfolio of clients.
“There’s no denying the tremendous success Jeff and Manon have helped garner in their previous positions, especially in the area of interactive multimedia platforms,” said Peter Low, President and COO of Ensequence. “As the market for interactive television continues to grow, we will use their experience in the development and implementation of iTV experiences to strengthen our relationships with programmers, distributors and advertisers.”
As SVP of specialized sales and marketing at ESPN, Siegel created and managed an award- winning sales and marketing team that significantly grew the company’s advanced advertising revenue. Siegel also created industry-leading advanced media products and advertiser opportunities including mosaics, VOD, Internet sponsorship (display and video) television portals and addressable advertising. Prior to this position, Siegel was SVP of affiliate marketing, advertising sales and new business for ESPN.
“TV is no longer a one-dimensional platform,” Siegel said. “Now is the time to harness the dynamic and engaging platform that iTV offers and bring it to mainstream consumers. I’ve been very involved in interactive television and I’ve seen that Ensequence is at the forefront of this movement. I’m excited to join the team that will help iTV reach critical mass.”
Bone joins Ensequence from NBCU, where she spent the past three years building cross-platform campaigns with major marketers across all categories. She incorporated digital, online video, full episode streaming, mobile, games, widgets and interactive television with broadcast, broadband and cable entities (such as NBC, Hulu, Bravo and USA) into cross-platform programs. Prior to NBCU, Bone spent eight years at MSN. While at MSN, she was a team leader managing a group focused on consumer packaged goods and pharmaceuticals and also held the position of Director, Entertainment. At NBCU, Bone led the sponsorship of the first interactive television experience in the U.S., which incorporated multiple cable operators (Comcast, Time Warner, Charter and Cox) on the “Project Runway” television series.
“Ensequence is well known for leading the iTV industry by creating the most advanced interactive experiences in the market, and deploying those experiences across multiple platforms,” Bone said. “The possibilities for interactive television have never been greater and I’m thrilled to join a team that shares the same passion for expanding interactivity to meet the needs of the entire television ecosystem.”
Ensequence provides solutions that enable programmers, advertisers and distributors to make TV even more powerful by creating and deploying the most dynamic iTV experiences in the industry. The company specializes in mitigating the technical complexities of interactive television, allowing customers to quickly and affordably deliver a high volume of compelling iTV experiences to the broadest possible audience on every distribution platform – including cable, satellite, and IPTV.
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About Ensequence
Ensequence, the interactive television company, provides solutions that enable programmers, advertisers and distributors to create and deploy interactive TV experiences that increase programming ratings, advertising response and audience reach. The company mitigates the technical complexities of interactive TV implementation and enables its customers to quickly and affordably deliver a high volume of robust interactive TV experiences across cable, satellite and IPTV. Ensequence clients include: MTV Networks, NBC Universal, ESPN, The Walt Disney Company, Major League Baseball Advanced Media, QVC UK, HSN, Nike, Ford Motor Company, Hewlett-Packard, Comcast Corporation, DIRECTV, Time Warner, DISH Network, Verizon Communications and British Sky Broadcasting. To learn more, visit www.ensequence.com.
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